The Origin
We Built the Site We Wanted to Read
SignalFrag started in 2019 in a two-bedroom apartment in Surry Hills, Sydney. Three friends, a shared frustration, and one question: why does every major gaming outlet treat Australian players as an afterthought?
The ANZ esports scene was growing fast, but coverage was thin. Review scores were being negotiated behind closed doors. Nobody was playing games long enough to actually know what they were talking about. We decided to fix that — or at least try.
Seven years later, SignalFrag has reviewed over 600 titles, covered 140+ ANZ tournaments, and built a readership of 75,000 monthly visitors who trust us precisely because we've never taken a shortcut.
- // Minimum 20 hours of play before any review is published
- // No paid scores — ever. Not negotiable.
- // Review copies are disclosed. They don't change the score.
- // ANZ tournament coverage is treated as a primary beat, not filler
- // Corrections are published prominently and without excuses
